Good Housekeeping launches handbag-sized magazine to keep up with rivals

Good Housekeeping is to launch a travel-sized version of its magazine.

Good Housekeeping: new trends
Good Housekeeping: new trends

Good Housekeeping, the UK’s leading women’s monthly title, is to launch a travel-sized version.

The handbag-sized magazine will initially be trailed for six-months, beginning with its July issue on sale 4 June.

It follows other women’s titles in adopting a smaller size. In 2003, Cosmopolitan launched a handbag-sized version to keep up with newcomer Glamour.

However, this is not the first time Good Housekeeping has gone smaller. During the Second World War a smaller magazine was produced to combat paper shortages.

Editor Lindsay Nicholson, who has recently overseen a new look to the magazine, said: ‘We have come a long way since WW2 and today the demand for travel-sized formats is due to the fact that the magazines are easier to carry, rather than paper shortages.’

The handbag-sized version will be available in WH Smith and train stations and airports to target the traveller.

‘We are confident the smaller sized magazine will be warmly received by our readers, especially during the summer when many will be travelling on holiday,’ Nicholson said.

Good Housekeeping sells more than 425,000 copies a month and is the only magazine to have an independent advice centre, the Good Housekeeping Insitute.

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