Keirnan left GCI in December when it was merged within sister agency Cohn & Wolfe's healthcare practice (PRWeek, 12 December 2008).
Nottingham-based Expert Health will focus on advocacy, advisory boards and opinion leader management. The agency has already signed up two undisclosed clients. Keirnan will also be recruiting over the coming months.
The GCI Health brand was formed out of the merger of C&W and GCI last summer (PRWeek, 11 July). The three-strong outfit was launched as a conflict shop for C&W's healthcare clients. It was merged back into C&W's healthcare team in December.
The move prompted Keirnan's departure, whose role was made redundant as a result of the merger.