Say.Tech at Say Communications

Say Communications saw healthy growth in tech fee income of 51 per cent in 2008, driven by organic client growth and expansion of its social media services. Led by joint MD Louise Stewart-Muir, the agency's focus on long-term client retention is likely to stand it in good stead during a more difficult 2009.


Name of agency: Say Communications    

5th Floor, The Courtyard, 7 Francis Grove, London SW19 5HD    

020 8971 6400



Ranking in Tech Top 40: 24   

% growth in tech fee income: 51%

Ranking in Top 150: 119

Tech fee income 2008:  £408,900

Total fee income 2008:

Total staff 2008: 19

Who is in the hotseat?
Louise Stewart-Muir, Joint Managing Director

Sum up your agency's 2008 in three words: 
Keep Exceeding Expectations

Three best tech client or campaign wins: Vyke Communications, Pitney Bowes Business Insight, Blackboard

Tech highlights of 2008:  Say experienced a healthy amount of organic client growth, including a significant expansion of our social media services.  For example, we ran an integrated consumer technology campaign for Vyke that encompassed blogs, vodcasts, webchats, broadcast, and social media news releases. Other clients such as PageOne, MapInfo (PBBI) and Blackboard also extended their remits as they moved into new markets and launched new solutions.

Significant hires in the tech team in 2008: Say appointed Joe Banks as Account Director to support Say.Technology's new business drive into the enterprise space.  January also saw Louise Stewart-Muir and Stefi Rucci, former Directors of Say, becoming joint Managing Directors.

Staffing overall 2008:
Say continued to develop and build the staffing structure of its key practices - Technology, Healthcare and Energy.  Say believes in nurturing talent and our mix of PR consultants continue to deliver results through the right combination of strategic counsel, professional insight, creativity and dynamism.  Working in partnership with our clients, Say's staff understands that deliverables are more than just coverage and are always happy to go the extra mile to deliver a truly outstanding service.

Plans and predictions for tech PR in 2009: Having experienced strong growth during 2008, 2009 looks like it'll be a different story - while there are still sweet spots, growth will be minimal. Tightening IT budgets will be the catalyst for ‘smart' technology advances such as virtualisation, a cost-saving technology that reduces infrastructure costs and streamlines IT management. With the rise of the iPhone, user interfaces are also emerging as a key battleground across multiple IT platforms, as ease of use becomes ever more important.

Online social networking will continue to rise in 2009, with mobile access playing an increasingly important role in this growth. Beyond the consumer market, private and public sector organisations will continue to join and create social networking sites to communicate, collaborate and connect with employees, partners, suppliers and customers.  Lastly, businesses will also broaden their horizons to encompass new green technologies that help cut back on energy costs.

Tech business or brand to watch in 2009 and why: Spotify has already crashed into the public consciousness this year, and is clearly the most exciting development in digital music since iTunes. Whether the company can develop a viable business model remains to be seen, but if nothing else, Spotify is a persuasive argument for the consumption of music as a service rather than a product.

Describe your agency's digital offering: Say.Digital helps clients navigate and capitalise on the opportunities that today's online channels present.  We help our clients to answer such questions as: which bloggers wield the most influence in our space? which online conversations should we be monitoring or joining?  should we be offering new ways for our customers and suppliers to interact with us? how can we enhance our brand and reputation through better search rankings? We advise and where appropriate create compelling online content, develop blogs, manage social media groups, produce podcasts and vodcasts, and measure success with online metrics.

Say.Digital delivers fully integrated online PR programmes to engage target audiences and provide lasting, effective channels for brands. Our long heritage of excellence in strategy and communications combines with the technical capabilities needed to deliver an outstanding online presence.

How are you keeping up to date with social media: Social media is part of our daily lives, and across the agency, we monitor the various blogs, micro blogs and online communities relevant to our particular sectors. At weekly best practice meetings, we share the latest social media innovations and trends, and regularly update staff via internal and external training.

One thing you won't know about the agency: More than half of Say's clients - across our healthcare, technology, energy, management consultancy and economic development practices - have been with us for over five years.

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