Who are the web barons?
Jolene Akehurst is in charge of the advice website that covers just about everything. Rob Mansfield is a senior content manager and runs family, health, sex and relationships, while Anna Penniceard runs recipes
Get the tone right
Goodtoknow.co.uk does exactly what it says on the tin. The website, which launched 18 months ago, offers advice on everything from diet, relationships, recipes, family matters and shopping, to showbiz, horoscopes and quizzes.
The website has a good relationship with the PR world, claiming it could not have succeeded without the help of some excellent PROs. Akehurst says: ‘Please, please, do not send us 1MB emails. Sometimes we get 11MB recipe emails and that makes our email cry.’
PR friendly score 9/10