The aim of the brief is to promote the drink to consumers going into bars and clubs, as well as positioning it as a take-home option. One of the initiatives targets readers of Nuts and Zoo magazines.
Bray Leino MD Roberta Fuke said: ‘The campaign kicks off with a Kebab Cab concept that will tour the UK, offering the best trip home after a night out: a cab with a kebab.’
The retained brief, worth more than £100,000, was won in a competitive pitch. WKD is made by Beverage Brands.
Separately, former Sputnik Communications MD Penny Porter is to rejoin Bray Leino as director overseeing the London office. Sputnik made Porter redundant after eight months.