Second-placed Brands2Life grew its tech PR fee income by 11 per cent, as it attempted to make PR the central component for brand and campaign stories across digital. Under the leadership of founders Giles Fraser and Sarah Scales, the agency launched the T-Mobile G1, and also landed new business from Google and Activision.


Name: Brands2Life

Address: : 1 Warwick Row, London, UK, Sw1E 5ER 

Telephone: +44(0)207 592 1200  



Ranking in Tech Top 40: 2

% growth in Tech Fee Income: 11% 

Ranking in Top 150: 39 

Tech fee income 2008: £5,559,000  

Total fee income 2008: £5,559,000 

Total staff 2008: 66   

Who is in the hotseat: Founders: Giles Fraser & Sarah Scales

Sum up your agency's 2008 in three words: Best Year Yet 

Three best tech client or campaign wins:

Launch of Activision’s Call of Duty: World at War video game

Google Enterprise account win

Mio Navman account win

Tech highlights of 2008:
Launch of the ‘T-Mobile G1’, the first phone in the UK with the Android operating system

Significant hires in the tech team in 2008:

Susannah Hardy, Associate Director from Bite Communications

Staffing overall 2008: 

Plans and predictions for tech PR in 2009:
PR takes the lead role amongst the marketing disciplines to formulate the brand and campaign stories for the digital work.

Tech business or brand to watch in 2008 and why:
Cloud computing is revolutionising the way companies use IT.
Twitter and micro-blogging will revolutionise the way businesses and people communicate.
This is the year of the e-Reader.

Describe your agency’s digital offering:
Integrated.   All of our employees are digitally fluent.
In-house.  We have in-house SEO, blogging and web/video production experts
Intelligent.  Our digital offering is underpinned by brand understanding and measured by tangible bottom-line results. 

How are you keeping up to date with social media:
We hatched a digital incubator to ensure everyone at Brands2Life lives and breathes digital.

One thing you won’t know about the agency:
Only female football team in the UK PR industry.

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