Address: : 18 Brock Street, Bath BA1 2LW
Telephone: 01225 470000
Ranking in Tech Top 40: 14
% growth in Tech Fee Income: 12%
Ranking in Top 150: 117
Tech fee income 2008: £1,532,000
Total fee income 2008: £1,532,000
Total staff 2008: 11
Who is in the hotseat: Rob Davies, Director
Sum up your agency's 2008 in three words: Demanding, Exhilarating, Successful!
Three best tech client or campaign wins: Dialog Semiconductor (energy-efficient, highly integrated mixed signal ICs); establishing picoChip (flexible wireless) as the leader in femto cell silicon: launching Ericsson Power Modules' digitally controlled DC-DC converter.
Tech highlights of 2008:
While three specific highlights are cited above (sorry if I’ve upset anyone) there really were simply too many others to list by client name and campaign here. I’d also add that the winning of all new clients and the renewing with all existing clients, at a time of so much economic turmoil in the electronics sector, were they themselves highlights. So too were the results achieved for all clients by the Publitek team week in week out, providing clients with a continuously positive business impact, be they emerging or later stage start-up or blue chip IDM. Seeing so many Publitek clients pick up gongs at national and international electronics industry award ceremonies during the year also deserves mention. 2008 was also a milestone year for Publitek, as it opened its USA office and celebrated its 10th anniversary. The anniversary party was certainly one of the year’s highlights.
Significant hires in the tech team in 2008:
Rob Ashwell joined Publitek as an Associate Director. A veteran of tech PR, freelance journalism and new media, he has previously served with Bite, Burson Marsteller, EML and Kinross & Render. Former semiconductor client marcom and Silicon Valley resident Clive Jones was appointed as Publitek’s VP North America.
Staffing overall 2008:
Reflecting its highly focused electronics industry client base, Publitek has continued to recruit professional PR and marcom practitioners with backgrounds in engineering and science to ensure its electronics clients get the best and most immediate value possible from its relationship with the agency. At the same time, Publitek’s excellent Asia Partner network continued to increase staffing levels in China, Japan, Korea and Taiwan.
Plans and predictions for tech PR in 2009:
For our own particular tech sector, electronic components, 2009 has already been and looks set to continue to be a tough year in the face of the global downturn. Electronics industry media (both print and on-line) has had a rough time of it and my hope is that editorial teams will not be subject to any further cuts. At a time when value for money becomes ever more important, I believe that PR will be increasingly recognised as the lead marcom discipline and a central driver of communications to electronics industry stakeholders. The sector has begun to embrace blogging, forums and social networking in earnest and it’s a trend that I expect to see accelerating during the year. Publitek is proud of its great client portfolio characterised by long-term relationships, real innovation and technology leadership and we look forward to adding to this. Recruitment will continue to focus on finding future colleagues offering clients the right blend of PR and marcom expertise and technology know how.
Tech business or brand to watch in 2008 and why:
I’m bound to say that the ones to watch are in Publitek’s client portfolio and I believe it too. Again, far too many to mention by name, but we’re lucky to be working with companies that are quite simply blazing the trail for low power consumption, next generation wireless connectivity and multicore processing for example and a whole raft of other enabling technologies that will dramatically improve all of our consumer electronics experiences.
Describe your agency’s digital offering:
Whatever your preferred definition of ‘digital’ Publitek’s been doing it for a decade, be it a simple website or a fully integrated social network. Through its sister company Publitek New Media in Barcelona we’ve always provided clients with cutting edge digital solutions that form a key component of global PR campaigns. Initially web sites, micro sites, custom e-marketing systems and integration with CRM systems, Publitek’s digital offering has evolved rapidly to embrace the complete spectrum of electronics B2B sales support tools. Here’s a sample list: parametric product search engines, online animated training videos, product demonstration videos, motion graphics for trade shows, blogsites, social networks, Twitter feeds.
How are you keeping up to date with social media:
Working with so many tech-savvy clients and colleagues certainly helps keep up to speed with one rapidly changing communication discipline. Hiring bloggers is also something I’d recommend. Things to watch: Symbaloo for aggregating content, interactive maps for adding story depth and Silobreaker for story research.
One thing you won’t know about the agency:
At a book signing, TV chef Rick Stein wrote that the resemblance between himself and Publitek’s founder Bob Jones was remarkable!
The Publitek Board – well into electronics!