The results showed that 78 per cent feel digital and social media services are inconsistently priced.
100 in-house PROs from a range of sectors including technology, pharmaceuticals and the public sector were polled.
Ruder Finn MD Nick Leonard said; ‘There has been a lot of noise around digital communications – mostly from those that are directly involved in it – yet it would seem that many in-house PROs are yet to be convinced about the ROI it offers and are concerned about the fluctuating pricing models.’
Immediate Future MD Katie Howell said: ‘The industry is currently at different areas of development. There is consistency in pricing on time but amount of time spent working on individual project components still varies.’