Campbell resigned from Loewy-owned Custard earlier this year before the consumer tech shop was merged with sister agency BMA Communications (PRWeek 18 February 2009).
Fire has already signed up two undisclosed clients in the retailer and luxury leisure and spa sectors.
‘Fire will remain independently owned and managed,' said Campbell. ‘I firmly believe that this offers clients an overall better service, as we're not beholden to a large corporate group. New consultancies often fall into the trap of positioning themselves as cheaper alternatives to larger consultancies but we won't be doing this.'