Name: Citigate Dewe Rogerson
Ranking in Tech Top 40: 5
Ranking in Top 150: 7
Tech fee income 2008: £3,050,651
Total fee income 2008: £21,094,833
Total staff 2008: 120
Who is in the hotseat: Judith Massey, Director
Sum up your agency's 2008 in three words: Huge, Digital, Growth
Three best tech client or campaign wins: TalkTalk digital campaign, Phorm, Patni Computer Systems
Tech highlights of 2008:
Integrated campaigns: Providing an integrated financial, corporate, crisis management, analyst relations and public policy programme for behaviourally targeted digital advertising pioneer Phorm;
Digital marketing: launching a digital marketing campaign for TBG London/the Harrods Design Icons event
Research and events: carrying out primary research into marketing directors’ views of digital PR; hosting a seminar on the role of digital PR chaired by the BBC’s Rory Cellan-Jones
Online PR and media partnerships: securing online media partnerships for Championship Manager - delivering high quality branded content with Mail Online, ITV.com and FourFourTwo.com; producing exclusive video content of Ricky Tomlinson's support for Lloydspharmacy's heart health campaign for MSN Health; amateur photography competition at the Alnwick Garden run in association with guardian.co.uk - all photos posted online and winners announced through the Guardian's gardening website; developing media partnership for Everest with AOL to deliver promotions and editorial content on home improvements
SEO: ongoing SEO programme for MoneyExpert.com - developing a journalist panel consisting of five national newspaper journalists writing exclusively for the website
Buzz monitoring: blog and forum monitoring for clients such as Phorm
Supporting marketing activities for technology and telecoms clients: launching a brand new broadband and phone proposition for TalkTalk; running TalkTalk's Innovation in the Community Awards, including devising and executing PR strategy and organising the event for winners at the House of Lords; supporting Hitachi’s Inspire Life event in London and Paris
Product launches: supported Fujitsu’s launch of the zero-watt monitor and the zero-watt PC, an innovative first for the industry which means that whilst on stand-by the PC and monitor use no energy.
Significant hires in the tech team in 2008: Phil Szomszor, head of digital technology PR, who joined from Berkeley PR.
Staffing overall 2008: 17
Plans and predictions for tech PR in 2009: there will be a continued need to educate all clients on the need to integrate digital PR with corporate communications; we’ll see trade magazine publishers under increasing pressure, with many moving from print to online only; and there’ll be continued blurring of online trade/tech media and key profile bloggers.
Tech business or brand to watch in 2008 and why: the shakeout of brands will continue and the most interesting battles will be Sony v Apple, Samsung v Nokia, TalkTalk v BT, Google v Microsoft, Facebook v Twitter. Hot tech to watch: location based services and marketing.
Describe your agency’s digital offering: completely integrated with the overall corporate communications mix.
How are you keeping up to date with social media: by running regular training courses for all staff and ensuring we’re all enthusiastic users of social media, including LinkedIn, Facebook and Twitter. Also attending blogger meetups and networking events.
One thing you won’t know about the agency: If our technology team was a standalone agency, we’d still be bigger than many of the largest technology specialists