Opinion: From our readers - Digital strategies are too complex for many
In response to Danny Rogers comments on the need to create solid digital strategies (Opinion, 8 May), part of the problem is the distinction between corporate and brand PR vanishes as soon as an organisation embraces digital PR.
The need for corporate involvement and the complexities of tactical
deployment demand a different mindset in both agency and client. Far too
many just do not want to grasp the nettle.
It is complicated and about culture as much as how to put a clip on
David Phillips, PR professor at Bournemouth University
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