Nando's hires Pretty Green to promote Xperimental Skate Jam initiative

High street restaurant chain Nando's has hired its first ret­ained consumer agency for five years.

The chain has turned to Pretty Green, the firm set up by former Exposure MD Mark Stringer. The agency will promote the company’s Xperimental Skate Jam initiative, which encourages young families to be more active, supporting the int­ernal
comms function.

‘Nando’s has always been an exciting brand that is not afraid to lead the way and do things differently,’ said age­ncy director Emma Grace. ‘We want it to become one of the country’s leading restaurants.’

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