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Teasers on Twitter

Dirk Singer: social media caution
Dirk Singer: social media caution

Posted by Sherrilynne Starkie

17 May

Steve Rubel asks if Twitter could replace email as the way to pitch journalists. I think the answer is yes, in part. I've been doing a bit of it lately, but it's challenging to fit a complicated tech story into 140 characters. You can use Twitter to whet the reporter's appetite though.

Social media caution

Posted by Dirk Singer

16 May

I've frequently questioned the orthodoxy that it's boom time for social media marketing, believing instead that an economic downturn makes marketers stick with what they know - which in more cases than not is traditional 20th-century advertising. One reason is the lack of understanding about the individual networks.... In a post, US social media and PR commentator Shannon Paul compares social media with stock market caution - Paul says there are similar reasons why people don't invest in the stock market and why businesses don't ‘go social'.

King of the clips

Posted by Paul Stallard

15 May

We have increasingly been working with the broadcast press with our clients and they are always keen to have a copy of radio interviews or TV appearances. To get these ‘clipped' can be very expensive depending on who you use but one firm that has impressed me enough to make me want to blog about it is Radiomonitor.

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