First 'Twitch' gathers pace for PR manager on Twitter has held what may be the first ever 'Twitch' - by using Twitter as a platform for going out to pitch.

'Twitch': pitch on Twitter for
'Twitch': pitch on Twitter for

At lunchtime on Tuesday, PR manager Kelly Davies tweeted: ‘Looking at PR agencies – may invite to pitch via Twitter. A Twitch?’

Within the hour, Davies ­had received responses from senior PROs at 3 Monkeys, Iris PR, Firefly Communications, Citigate Dewe ­Rogerson and Hotwire’s 33 Digital. currently uses finance agency Polhill Communications. Davies said Polhill had been ‘brilliant for personal finance pages but now it’s time for us to go beyond’. It is seeking to replace Polhill with a consumer PR agency for campaigns.

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