Why is this happening now?
The union organised the programme after one in seven county players were referred to specialists when potential melanomas were found during check-ups.
What has been achieved so far?
The organisation has so far arranged screenings for more than 300 cricketers. Fifteen per cent of those screened will be given further tests, although it is hoped they will receive an all-clear result.
Who is leading the campaign?
Skin cancer specialist Dr Rob Burd has been involved in carrying out some of the screenings for the association alongside other dermatologists. Speaking to the BBC, he said cricketers, who can spend up to eight hours a day in the sunshine when fielding and batting, are more exposed than most. ‘It’s very important – these lads are getting a lot of sun very early on in their lives,’ he added.
The skin cancer screenings are a joint initiative between the Professional Cricketers Association and skin clinic, sk:n. The PR campaign has been handled by sk:n's retained agency Unity. The story was given to the BBC exclusively to cover, which then led to further pick-up on broadcast stations.
The story appeared on BBC Breakfast and on the BBC’s health website. It was also covered on BBC Radio 5 Live. Other broadcasters that led with the story include ITV and Sky.
200 new cases of skin cancer are reported in the UK every day