The restaurant chain has turned to Pretty Green, the agency set up by former Exposure MD Mark Stringer. The agency will promote the company's Xperimental Skate Jam initiative, which encourages young families to become more active.
It will also handle the launch of a new chicken wrap, alongside supporting the internal comms function at the chain.
‘Nando's has always been an exciting brand who are not afraid to lead the way in the food industry and do things a little differently,' said agency director Emma Grace. ‘We want to help Nando's become one of the country's leading restaurants.'
Nandos uses Lawson Dodd for corporate PR, but has not had a retained consumer agency since 2004.
Last month Pretty Green picked up a brief with chewing gum brand Trident (PRWeek, 15 April 2009).