The book, which is part of the CIPR 'PR in Practice' series, provides PR professionals with a guide to establishing a digital strategy in the current new media landscape.
In advance of the book’s launch, Phillips and Young will talk exclusively to PRWeek @PRWExtra in a live Twitter interview at 2.30pm today. (#PRWInterview)
The second edition is released eight years after the first.
Kogan Page are the book's publishers.
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