Agent Provocateur brings in College Hill to raise its City profile

Luxury lingerie brand, Agent Provocateur, has hired College Hill to handle its financial communications.

Agent Provocateur: luxury lingerie brand
Agent Provocateur: luxury lingerie brand

College Hill's remit is to raise the company's profile amongst the investor community to support Agent Provocateur's significant investment programme which includes international store openings and an e-commerce strategy.

Agent Provocateur has been owned by private equity group 3i since November 2007 and has been nominated for Best Designer Brand at the British Fashion Awards 2008 and voted the top fashion brand by CoolBrands.

This month the firm announced its sales increased by 30 per cent to almost £30m for the year to March 2009.

The account is being led by College Hill managing partner Mark Garraway.


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