Convenience retailer Spar picks Seventy Seven PR to promote its quality wine

Spar, the convenience store chain, is to use Seventy Seven PR to position it as a 'credible' wine seller.

Retailer Spar: picks Seventy Seven PR
Retailer Spar: picks Seventy Seven PR

The retailer has handed a year-long account to the agency following a three-way pitch.

Seventy Seven has been asked to raise consumer awareness that the Spar sells good quality wine.

‘Consumers don’t know that we sell good wine. We want to be seen as a credible wine seller’, said SPAR brand manager Kam Nijhar.

Last week Spar won 18 awards for its own brand wine at the London international wine fair.

A Harpers article recently said that SPAR was ‘bucking the recession by reporting above average wine sales of over nine per cent for the first quarter of the year’.

Spar has worked with Brave PR for the last ten years to handle consumer media for its food products. It has also handled media for its wine on a project basis. Brave will continue to work on the food part of the business, and is gearing up to launch a new summer and lunchtime product range in the next couple of months. Nijhar said this will be SPAR’s ‘biggest launch’.

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