The agency has been named the global strategic communications advisor to the International Marketing Council of South Africa following a lengthy evaluation process and six-way pitch.
It will work with the ‘Brand SA' team in ten key markets globally: UK, China, India, Brazil, UAE, Egypt, Nigeria, Democratic Republic of Congo, the EU and the US.
It will also provide additional support in countries requiring economic, trade and investment profiling.
Stuart Wilson, CEO, MS&L London, said: ‘The appointment of a strategic communications partner comes at a time of great significance for South Africa. The recent election of a new government and the build up to the 2010 World Cup, have created a unique platform to profile the country, its economic policies and global competitiveness.'