Moneysupermarket Vouchers is a new element to the site where consumers can access online discounts on products and services.
Eulogy will support the new section while also working on the brand’s existing shopping channel.
The agency was appointed without a pitch, following the its ‘Prisoners of Christmas Shopping’ campaign for Moneysupermarket Shopping in the run up to the festive season last year.
The campaign will focus on the lifestyle benefits of ‘savvy spending’, using a mix of traditional media relations and social media outreach.
Eulogy associate director Laura McLachlan will head up the team reporting into Moneysupermarket.com consumer PR manager Emma Morris.