Footie fund calls in help

A controversial football financing fund has brought in its first PR support following criticism from the Premier League.

Hero Global Football Fund was set up last year by two City fund managers to target clubs looking for cash to buy players. But in January, the Premier League said the business model contravened its new ownership rules.

The fund has now called in Square One Consulting to help counter claims that the scheme constitutes third-party ownership of players.

The agency will explain to journalists that the fund will have no influence over the transfer of players and only see returns when the club itself decides to sell.

With bank lending to football clubs scarce, interest in England is high. The Emirates Bank-backed fund will begin lending after 31 May and is looking to raise up to £100m. It is already in talks with several non-Premier League clubs in England. The fund boasts former Liverpool captain Alan Hansen, ex-FA comms chief David Davies and former referee David Ellery on its board.

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