Splendid Communications

Splendid Communications ranked 27th in the consumer top 50 after an impressive year that saw group revenue grow by 50 per cent. The agency boasted a 70 per cent win rate in pitches in 2008. Notable successes included winning Pentland Group's Kickers and KangaROOS accounts, snaring Lucozade Energy, and a new relationship handling PR for Phones 4u. The agency took steps to diversify its offering, winning five new digital clients and embedding social media expertise into all of its campaigns. Splendid Studio was also launched to enhance design and copywriting content services. By the end of the year, Splendid had seen it's Sydney office grow substantially winning 10 pieces of new business including Johnnie Walker, MySpace and Cornetto.

Name: Splendid Communications

Address: The Workhouse, 31 Charlotte Road, London, EC2A 3PB

Telephone: +44 207 324 7200

Email: splendid@splendidcomms.com

Ranking in Consumer Top 50: 27

% growth in UK consumer fee income: 19%

Ranking in Top 150: 123

Consumer fee income 2008: £1,437,000

Total fee income 2008: £1,437,000

Total staff 2008: 25

Who is in the hotseat? Alec Samways

Sum up your agency's 2008 in three words:  Small but Mighty

Three best consumer client or campaign wins:
In 2008/9
1.    Kickers and KangaROOS, Pentland Group
2.    Lucozade Energy (putting us on the Glaxo SmithKline roster)
3.    Phones 4u

Highlights of 2008:

  • We grew 50% in group revenue and 30% in group headcount
  • We had a 70% win rate in pitches
  • We became equity partner in a technology start-up, developing its brand strategy and design
  • We cemented our role within the digital sphere, winning five new independent digital clients and harnessing the power of social media to create and manage active online communities for almost all of our clients
  • We launched Splendid Studio to enhance our content offering with design and copywriting
  • We developed the Smirnoff Night Vision programme, supporting emerging music promoters, which is now set to be rolled out globally
  • We created the pan-Asian creative platform for the Smirnoff sponsorship of Manchester United and the European creative platform for the Smirnoff official partnership with the James Bond franchise for the Quantum of Solace
  • We built the world's largest sandwich for Marmite and organised a flash drumming event for Liberation Nuts
  • We grew our Australia business, which we launched in 2007, securing 10 new clients by the end of 2008

Significant hires 2008:

  • Shirin Majid, Creative Director, Splendid UK
  • Richard Cowan, Financial Director, Splendid Global
  • Annalise Brown, MD, Splendid Australia

Staffing overall 2008:

  • The year saw a staff retention rate of 90%.
  • We introduced a rigorous new staff training programme and a personal development scheme, which, for example, provides individuals with a budget to pursue outside interests for creative development
  • To encourage Splendid excellence at all levels, we have introduced award schemes and Client Quality Service Reviews.
  • All staff now have their own career development manager and are reviewed three times throughout the year to ensure skills development and nurture career ambition.

Plans and predictions for consumer PR in 2009:

  • The balance of power will switch from the big to the nimble as clients seek greater value
  • Those who simply amplify the ideas of others will die. Those who build ideas from great thinking will thrive
  • More and more holistic campaigns will come from great PR agencies
  • Digital will increasingly lead campaigns and dominate clients marketing agenda but the question will move from "How do I do this?" to "How do I make sure this is delivering value for my business?"
  • For Splendid this means: Everything we do starts with a great strategy brought to life with a compelling and creative consumer communications platform

One thing you won't know about Splendid:
We never sleep. We're open around the clock, 24 hours a day

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