LG Communications in council titles debate

Controversial council publications are actually more effective the less frequently they are issued, according to research from 272 local authorities.

Town halls: success from publications
Town halls: success from publications

As the debate continues over whether free council publications are directly contributing to the death of local news, LG Communications has released new findings.

The research indicates that shorter, less frequent publications have more impact on ‘informed’ ratings than monthly or weekly publications. Residents who received council publications once or twice a year reported being 48 per cent informed about services and benefits, and recorded a 55 per cent satisfaction rating.

Meanwhile, those councils that published seven to 12 times a year achieved a 40 per cent ‘informed’ rating among residents, with a 51 per cent satisfaction rating.

Sixty-six per cent of councils produce a magazine, while 28 per cent produce a newspaper. Six per cent do not produce either. The survey was conducted between October 2008 and April 2009.

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