Who are the web barons?
Heydon Prowse is the head honcho of the free culture and design publication and website, distributed in venues across the globe. He is joined by assistant editor James Read, ‘rogue element’ Keiron Monks and promoter Jessica Allen.
Get the tone right
Recent escapades from the team include cleaning Barbara Follett’s windows, after the MP claimed £1,600 for window cleaners. Aside from political stunts, Don’t Panic is looking for interesting interviews with film-makers, musicians and artists. ‘Don’t fob us off with press shots and releases,’ says Prowse.
‘We have loving relationships with PROs that go beyond the call of duty,’ says Prowse. ‘Although I am getting used to offending PR friends when they approach us with rubbish.’
Unique users 400,000
PR friendly score 8/10