Way to Blue

Way to Blue performed strongly in 2008, growing consumer PR fee income by 47 per cent. The agency renewed its important Paramount Pictures deal for the seventh consecutive year and founder Olly Swanton is targeting impressive growth of 35 per cent in 2009. In addition to offices across Europe, the digital consumer specialist is also planning an LA office to meet demand from Hollwood studios such as Warner Bros, Universal, Paramount, Dreamworks and Fox. The goal is to offer Europe-wide PR solutions for US studios. In 2008, the 10-year-old agency also revamped its team structure around a new set of roles, in order to ensure continued success during its next decade of development.

Way To Blue Logo

Name: Way To Blue

Address: Zetland House, 5-25 Scrutton Street, London EC2A 4HJ

Telephone: 020 7749 8444

Email: info@waytoblue.com

Website: www.waytoblue.com

Ranking in Consumer Top 50: 12

% growth in consumer fee income: 47

Ranking in Top 150: 76

Consumer fee income 2008: £2,611,854

Total fee income 2008: £2,559.616

Total staff 2008: 43

Who is in the hotseat? Olly Swanton, Founder

Sum up your agency's 2008 in three words: Yes We Can.  

Three best consumer client or campaign wins:

Paramount Pictures, Sony Pictures Releasing, Universal Pictures.

Highlights of 2008:
Renewing our Paramount Pictures deal for the seventh year in a row, in a deal which sees us work every title on their distribution release schedule.
Renewing our Sony Pictures Releasing deal for the second year - again, this sees us work every single film on their release schedule.  Winning project work with The Kennel Club, who we have helped counter some recent negative perception by creating innovative content and exploiting social media opportunities.  Also, our very own Way To Blue Eurovision Karaoke Christmas Party in Madrid, which just has to be included as a highlight.

Significant hires 2008:
We hired Louise Foglia in the role of Regional Director for UK and Ireland. Louise joins us after a 12 year career at some of the UK's key consumer agencies, including Freud Communications, Henry's House and, most recently, Premier PR.  She has already consolidated our UK & Irish Team and is now growing the business in new and exciting sectors.

Staffing overall 2008:
This year we consolidated our team structures and created an entirely new set of roles across the Group which will form the foundation of another year of significant growth. We attracted talent at the most senior level from our peers and their willingness to climb aboard and digital bandwagon fills us full of pride.

Team photo

Plans and predictions for consumer PR in 2009:
We are bucking the industry trend and hiring extensively at all grades within the company to service a 35% plus growth in fee income. We're celebrating this with a brand refresh.

One thing you won't know about Way To Blue:
What our name means.  

Twitter, Facebook, Bebo or MySpace - which do you prefer and why?
Twitter.  Brevity is the key to its success.  Quite simply, it's the most user-friendly form of digital mass communication yet devised.

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