Lucre Communications

Lucre's consumer fee income soared by 98 per cent, driven by a thriving performance from its two-year-old London office. With expertise across a number of different consumer areas, the agency has expanded its offering through high profile client wins such as hair brand GHD, woodcare brand Ronseal, Lyon's Coffee and Little Chef. Led by directors Tamarind Wilson-Flint, Sophie Spyropoulos and Sally Hetherington, the agency's staff levels grew across both the London and Leeds' offices. Looking ahead, Lucre's directors predict flat growth for 2009, but believe that greater focus and research into consumers' changing attitudes, due to the recession will deliver their clients invaluable insight in the year ahead.


Lucre Logo

Name: Lucre

Address: London and Leeds

Telephone: 020 8332 9690



Ranking in Consumer Top 50: 36

% growth in consumer fee income: 98%

Ranking in Top 150: 94

Consumer fee income 2008: 1,100,000

Total fee income 2008: £1,913,000

Total staff 2008: 25

Who is in the hotseat? Sophie, Sally and Tamarind

Sum up your agency's 2008 in three words: Best or don't bother

Three best consumer client or campaign wins:
Ronseal launch of Eco Woodcare products.  We have had some real fun with these guys and delivered some stunning results around our "Pub Garden of the Year" campaign.

Hallmark Card's, "Mother's Day" campaign: We have worked with Hallmark for a number of years on this campaign and we love the challenge of having to come up with something fresh but consistent ideas each year.  The "Diamond Card" campaign was a real inspiration - so watch this space for our next trick with this great brand.

Earring Boutique Launch:  Our launch of this fantastic new concept was an absolute winner.  There wasn't a women's consumer title that didn't cover this great concept in glowing terms in time for Christmas.  Our event at The Swarovski Lounge was a ‘total wow' with 85 of the UK's top fashion journalists attending.

Highlights of 2008:
This was a great year for us, with our London office really taking off.  We have won and worked with some fantastic new clients such as Holiday Extras and The Lawn Tennis Association and we have also been able to expand our public sector work with some hard hitting consumer campaigns, on behalf of the COI.  Our consumer work is at the core of our business and we have been able to extend our expertise and client base into lots of different areas, including sport, fashion and food and drink.

Significant hires 2008:
Melissa Geddes, senior consultant and previous GBC Board Director.  We invited her to join us due to her phenomenal strategic abilities and admirable wisdom in all things!

Gaby O'Grady, senior account director at legendary agency Ptarmigan.   We invited her to join us for her exceptional consumer skills and her formidable understanding of how big accounts need to be run to deliver great results.

Overall staffing levels grew consistently in both offices.  Our team vision days, pizzas in the park and annual client and staff parties carried on as we grew.  Although, maybe the dwarf wrestling event at the Roundhouse may have surprised some staff as our Christmas outing.

One thing we did take very seriously was our quarterly staff review programme and we were able to make several well deserved promotions within the agency as well as helping some of our highest achievers meet their bonus targets, which we are lucky enough to be able to pay out, this year.

Lucre Team Shot

Plans and predictions for consumer PR in 2009: 
More creative campaigns, more measurable results, greater integration with social media and a greater understanding of how consumer attitudes have changed to reflect the recession.  Plus loads of bloody hard work, just to stand still probably!  We think we will have done a great job as a business if we can stay the size we are and still keep our formidable team together.

One thing you won't know about Lucre:
For every member of staff we take on, we also take on an Action Aid Child.  We have 25 Action Aid children so far and we plan to grow that number as best we can.

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