Serif hires Six Degrees

Six Degrees has won a six-way shoot-out to handle consumer and trade PR for software developer Serif.

Serif: win for Six Degrees
Serif: win for Six Degrees

The British company previously managed its UK PR inhouse but decided to bring in an agency in a bid to differentiate itself from Adobe and Corel.

Currently, Adobe and Corel are considered the top players in the creative and design software market. The five-figure brief is to raise the profile of Serif products and promote them as
more cost-effective than alternatives from companies such as Adobe.

The agency's first project is to launch PhotoPlus, Serif's answer to Adobe Photoshop.

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