On the Agenda - Britain faces up to HIV figures

In a nutshell Girls and young women are dominating HIV infection figures, according to a new report. Two-thirds of the 5.5 million 15- to 24-year-olds with HIV worldwide are women. The statistics are being highlighted by Unicef UK in its new report HIV prevention with young people: The key to tackling the epidemic.

HIV: Unicef UK new figures
HIV: Unicef UK new figures

Why is this a story?
The charity says the majority of young people still lack information about how to prevent HIV infection and is calling for urgent action.

Why now?
The report marks the launch of Unicef UK’s ‘We want to live free from HIV campaign’, which aims to raise £2m and remind governments of the importance of effective HIV prevention.

What is the key message?
‘More attention has to be given to preventing the spread of HIV by working alongside young people to make sure prevention work delivered is youth friendly,’ said Unicef UK deputy executive director Anita Tiessen.

Media coverage
The Metro splashed with the headline: ‘Britain is HIV King of Europe'. The story was also picked up by Radio 5 Live and The Times 2.

PR support
The story was supported by Unicef's in-house team and has been led by media officer Jo Fletcher. A release was sent out to health correspondents on national and regional print titles and to the broadcast media.

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