Weber Shandwick and KRC Research survey shows more comms people report to CEO

Top in-house comms professionals are becoming increasingly close to their CEOs, new research has revealed.

Survey: more comms people report to CEO
Survey: more comms people report to CEO

Fifty-eight per cent of global chief communications officers (CCOs) report directly to the CEO, compared to 48 per cent just a year ago. Forty per cent consider the CEO their biggest ally in the organisation.

The survey conducted by Weber Shandwick and KRC Research also revealed that the average tenure of a chief communicator is increasing – from 54 to 65 months.

The survey also found that to succeed, CCOs need deep strategic comms and issues management backgrounds.  According to those surveyed, the need for crisis/issues management experience has grown by 45 per cent.

One hundred and fifty-nine chief comms officers were surveyed from companies based in North America, Europe and Asia Pacific. Eighty-four per cent of respondents work in global Fortune 500 companies.

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