The project entails working on an experiential campaign to bring the chocolate brand to life. Cake will also be promoting the new characters on the Buttons pack: Cat, Pig, Panda, Owl, Monkey, and Penguin.
As part of the campaign Cake is organising ‘Buttons Fun on the Farm' days on farms across the UK this summer. The family events will include creative activities, games, face painting, story telling and treasure hunts, and will be ‘hosted' by the new Buttons characters. The first event is at Mudchute Farm, near Canary Wharf, on 23- 24 May.
The Red Consultancy is the retained PR agency for Cadbury's Dairy Milk Brand.