It was a year of change at Grayling in 2008, with MD James Acheson-Gray returning to run the agency after a nine-year stint heading Grayling's Asian presence. The agency took the opportunity to refine its staffing model, placing greater emphasis on building its junior staff capability. Acheson-Gray is also hoping that his ties to such Grayling Asia clients as British Airways, Diageo and Daimler will reap greater dividends in Europe. Amid the fallout of the financial crisis, the agency is confident that consumer PR budgets will be less impacted than more expensive marketing disciplines in the months ahead.



Name: Grayling
Address: 1 Bedford Avenue, London WC1B 3AU

Telephone: 020 7255 1100


Ranking in Consumer Top 50: 45
% growth in consumer fee income: tbc
Ranking in Top 150: 33
Consumer fee income 2008: £903,273
Total fee income 2008: £6,747,848
Total staff 2008: 36 PR staff across London and Bristol
Who is in the hotseat? James Acheson Gray, managing director UK PR

James Gray

Sum up your agency's 2008 in three words:
Change, Continuing Quality.

Three best consumer client or campaign wins:
London Elects, Arts Council East, Costa

Highlights of 2008:
Winning the brief to promote UK Older People's Day on 1st October. The team was commended by the client, DWP; for the energy and enthusiasm shown in the pitch, and the campaign went on to smash all targets. Our stakeholder engagement programme and media relations galvanized over 50,000 people to attend an event celebrating the day.

In November, the consumer team was presented a PRCA award for best campaign on behalf of a trade association for their excellent National Honey Week campaign in May. The campaign put honey firmly on the agenda for a whole range of media, from Hello! Magazine, to the Sunday Times, to local radio stations up and down the country.

Significant hires 2008:
Managing director James Acheson Gray returned to run the UK PR operation in July after a nine year stint in Asia where he established offices in Singapore, Hong Kong and Bangkok.

Staffing overall 2008:
Rob Fenner moved from London to run the Bristol office and we started to add considerable strength at the junior level.

Plans and predictions for consumer PR in 2009: There is a considerable opportunity for PR consultancies amidst the fall out from the financial crisis as we are favoured over more expensive disciples for consumer campaigns.  

At a Grayling level - despite a challenging commercial environment, our new business pipeline remains strong with some interesting opportunities. Our Asian clients include British Airways, Diageo and Daimler and many are expressing interest in our European offer and capability across multiple channels.  Our ability to successfully blend PA with PR is a proven asset.

One thing you won't know about Grayling:
We have a presence across three continents.

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