Grayling

It was a year of change at Grayling in 2008, with MD James Acheson-Gray returning to run the agency after a nine-year stint heading Grayling's Asian presence. The agency took the opportunity to refine its staffing model, placing greater emphasis on building its junior staff capability. Acheson-Gray is also hoping that his ties to such Grayling Asia clients as British Airways, Diageo and Daimler will reap greater dividends in Europe. Amid the fallout of the financial crisis, the agency is confident that consumer PR budgets will be less impacted than more expensive marketing disciplines in the months ahead.