Macleans appoints Splendid Communications

Macleans has appointed Splendid Communications to work on its Confidence range of mouth care products.

Macleans: win for Splendid
Macleans: win for Splendid

The win follows Splendid’s appointment to work on fellow GlaxoSmithKline consumer healthcare brand Lucozade Energy.

The products include ‘iso-active foaming gel’, mouthwash and fresh breath mouth spray.

As well as media relations, the agency will use experiential and social media outreach tactics to drive consumer engagement.

The five-strong project team, which starts work on the campaign this month, will be led on a day-to-day basis by account director Sarah Thornhill.

Weber Shandwick has formerly worked on the Macleans brand.

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