Logica hands brief to Bite

Bite Communications has landed a six-figure account with Logica, the IT and business services company, following a five-way pitch.

The account is the first combined win for Next Fifteen-owned agencies Bite and Inferno since they merged on 1 May (prweek.com, 21 April). The UK-wide brief is estimated to be worth £200,000.

Trimedia, which previously held the account for three years, decided not to repitch (PRWeek, 27 March).

Logica's UK head of PR and media relations Rima Awad said the brief involved working across public sector, space and defence, transport and financial services, HR services, and energy, utilities and telecoms.

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