Describe the magazine
Forbes, Forbes Asia, and the company's ten local-language editions, together reach a worldwide audience of more than 5.4 million readers. Published bi-weekly, every issue of Forbes contains concise, original articles evaluating companies and the people who run them.
Who are its readers?
Those who own, run or manage companies, investors, those who enjoy an affluent lifestyle, and those who aspire to join their ranks. In all the media in which we publish, we are not business publications but publications for people in business.
What sets you apart?
The quality of our journalism and our unique voice. People take business and investment decisions on the basis of what we write and say, so we place the highest premium on accuracy and providing original and actionable information and intelligence.
What makes a great story for Forbes?
A Forbes story makes you richer or smarter. Smarter at running your business and investing. Richer in pocketbook, but also richer in heart or spirit. We believe providing insight into the future is more important than narrative of the past. So a Forbes story tells you not only what happened and why but also what is likely to matter next.
PR pet peeves
PROs who have not done their homework about what sort of publications we have, and the sort of people and stories in which we are interested. One particular bugbear is carbon copy pitches.
What can they do to make your life easier?
Get to know the publication and the editors – our top editors cover specific content areas and
have responsibility for it across all our media.
Like all editors, I monitor the competition, as well as publications relevant to my particular interests. This means hundreds of titles and news sources, which I mostly read online.