TogoRun will specialise in healthcare, pharmaceutical and consumer wellness PR and public affairs.
The new agency will be a member of the DAS network of Omnicom Group Inc.
TogoRun will expand DAS's global healthcare communications offering by absorbing and building upon the foundation of CPR Worldwide, a DAS healthcare boutique agency.
TogoRun will have offices in New York and London. Kathy Hyett will be based in New York as agency president. Hyett previously headed CPR Worldwide and has more than 30 years of experience at agencies including Fleishman-Hillard, Burson-Marsteller and Mark Krueger & Associates.
Jennifer Wilson, formerly of Athena Medical PR and pharma firm Roche, will be MD in the London office.
TogoRun's capabilities include advocacy relations, consumer health communications, product launches, opinion leader development, marketing and brand support, media relations, public affairs, health policy, patient education and disease awareness campaigns.