Band & Brown retains ING Direct

Band & Brown Communications has won a four-way pitch to remain the retained UK agency for direct savings bank ING Direct UK.

ING Direct: retains Band & Brown
ING Direct: retains Band & Brown

The three-year contract will see incumbent Band & Brown handle all corporate and reputation management along with brand and product PR.
The new brief will involve Band & Brown supporting ING Direct's new 'feel good' proposition which forms the basis of its television campaign, as well as continuing to build its brand as a leading UK savings provider.
The agency was originally handed the business in December 2005, promoting the bank¹s savings account, and launching mortgage and insurance products.

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