That is just not good enough. A professional PR operation has a role beyond merely channelling an initial corporate line. It needs to take account of wider considerations, including ethical ones, and has a duty to cross-examine such a line for accuracy and honesty.
Did Mr Fedorcio and his team ask these questions? And if so, how did they use the answers in any final statement? To find out I have placed an Freedom of Information request to see the copies of all internal comms relating to these initial statements. The reputation of Mr Fedorcio's team - and arguably our profession - over the Tomlinson issue depends upon the answers to this inquiry.
Paul Simon, comms and PR manager, Babergh District Council