Who are the space barons?
Martin Townsend has been in charge of the Sunday newspaper since 2001. Lawrie Holmes is business editor and Stephen Rigley is in charge of news.
Get the tone right
'The Sunday Express has a proud history of standing up for traditional British values, while not being afraid of technology and the modern world,' explains Rigley. It appeals to 'Middle England - homeowners worried about the economy, Europe and the state of the country'.
The paper enjoys a good PR relationship, but wants PROs to understand two important things: 'Do not phone us to update contact lists. We are a busy news desk and do not have time.' And secondly: 'Understand deadlines, timings and exclusives. Do not pitch something on a Friday afternoon, unless it is exceptional,' warns Rigley.
PR friendly score 6/10