The Week in Healthcare - Tonic Life hires Roche man

Tonic Life Communications has hired pharma firm Roche UK's national market development manager Ben Chaplin. He joined the agency this week as an associate director. Chaplin will work in the UK healthcare team, launched last December. He will report to MD Neil Flash.

Nutricia Advanced Medical Nutrition, a specialised unit of Danone, has appointed Virgo Health to handle the launch of a treatment for chronic obstructive pulmonary disease. The agency has also won a brief with Bausch & Lomb to raise the profile of its ocular nutritional supplements PreserVision and Ocuvite.

Fleishman-Hillard associate director of digital healthcare Marc Southern has called on the pharma industry to embrace social media. Southern was speaking at a conference organised by Exl Pharma in Berlin last week.

Works With Water Nutraceuticals has brought on board Mason Williams PR. The agency will deliver a campaign for the company's range of sachets and flavoured waters with clinically proven ingredients to combat health problems.

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Tonic Life Communications

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