Nutricia Advanced Medical Nutrition, a specialised unit of Danone, has appointed Virgo Health to handle the launch of a treatment for chronic obstructive pulmonary disease. The agency has also won a brief with Bausch & Lomb to raise the profile of its ocular nutritional supplements PreserVision and Ocuvite.
Fleishman-Hillard associate director of digital healthcare Marc Southern has called on the pharma industry to embrace social media. Southern was speaking at a conference organised by Exl Pharma in Berlin last week.
Works With Water Nutraceuticals has brought on board Mason Williams PR. The agency will deliver a campaign for the company's range of sachets and flavoured waters with clinically proven ingredients to combat health problems.