Political party Jury Team in 'cash for MEP' offer

A new political party aimed at 'cleaning up politics' is offering to pay a PR agency £10,000 for every MEP that it gets elected in next month's European elections

European hopes: Vote in June
European hopes: Vote in June

Jury Team has been set up by multi-millionaire businessman and former Tory grandee Sir Paul Judge. It aims to field a full complement of 72 candidates in the elections, as a prelude to campaigning in the next general election.

PRWeek has obtained a confidential pitch document revealing Jury Team’s media strategy as it prepares for the elections on 4 June.

It says the party is seeking a PR agency to start work immediately. The agency that takes up the job will be required to ‘devote their time and resources over the next five weeks to increasing our candidates’ profile in the 11 regions of Great Britain and helping them to get elected’.

This will include: ‘Gaining local and national media coverage; Organising regional launches for each candidate; Being the first point of contact for candidates; Signing up and motivating volunteers to leaflet on behalf of our candidates; Helping to co-ordinate campaigning days; Other campaigning ideas that will help increase our share of the vote.’

The document states that Jury Team will spend ‘up to £170,000 on the right PR company’ - with further bonuses for every MEP it gets elected.

The party is offering £70,000 up-front, plus £30,000 for each of the first three MEPs elected. After this, the agency would get an ‘additional bonus’ of £10,000 for every MEP elected above three.

But agencies should be warned: they face losing £2,500 for each region where a candidate fails to secure 2.5 per cent of the vote, thus losing their deposit.

Jury Team has no specific policies and no manifesto. Instead, it will select its candidates by public vote from anyone who puts themselves forward, provided they are committed to the principles of good governance, including selflessness, integrity, openness and honesty.

The (undated) pitch document says that Jury Team has signed up 747 party members and has 134 candidates signed up to stand in the elections. It also says that 14,716 text votes have been received.

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