Fred Perry brings in Pitch

British sportswear brand Fred Perry has handed a brief to sports specialist agency Pitch.

Andy Murray: Fred Perry association
Andy Murray: Fred Perry association

Pitch will work to promote a range of activity to celebrate the 100th anniversary of the birth of the tennis legend that formed the label.

In particular, the consumer PR brief will see Pitch maximizing the brand's association with tennis stars Andy and Jamie Murray.
 
The appointment follows Pitch's work on the Fred Perry Urban Cup, a grass roots mass participation table tennis event for children.

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