The book will give readers an overview of the social media landscape, pinpointing key moments in the history of Web 2.0, as well as discussing its role in PR.
Brown said: 'What has happened is that organisations have lost control of the agenda. In order to influence how they are seen they have to participate in conversations.'
In advance of the book’s launch, Rob Brown will talk exclusively to PRWeek @PRWExtra in a live Twitter interview at 10.00am today. (#PRWInterview)
Kogan Page are the book's publishers.