Orange unveils new online press office

Orange has launched a new online press office to emphasise the importance of video, audio and imagery.

Orange: launches online press office
Orange: launches online press office

The Orange Newsroom (www.orange.co.uk/newsroom) has been developed with digital creative agency, Poke.
 
New features of the newsroom include a total redesign of the old press office, with new web-based PR content, such as video, audio and high res imagery.
 
It features direct access to Orange Social media profiles, including Twitter, You Tube and Facebook.

There is also a ‘comments from the web’ section for each story - to see what others are saying about Orange on specific subjects or announcements.
 
Orange head of PR, corporate & consumer communications Mat Sears said: ‘The site is designed to embrace the way that we find people now prefer to use the web, whilst incorporating video and audio.’

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