Public Sector: Dartford's Olympic bid

Dartford Clay Shooting Club has called in PR support to boost its bid to host the 2012 Olympic shooting competition.

Despite the London Organising Committee of the Olympic Games (LOCOG) having decided on the Woolwich shooting club, Dartford has launched its third bid, arguing that the cost and safety issues associated with Woolwich make Dartford a safer bet.

Media House International is leading a three-pronged campaign to promote Dartford, explain the "inadequacy and wastefulness" of Woolwich and alert other Olympic sports as to where their money is now being spent.

PR activities include raising support locally around Dartford, promoting the community and environmental legacy to local people, lobbying for local objection around Woolwich and helping people to understand the impact of the competition, especially the noise.

Media House senior consultant Richard Bailey said: 'As the recession bites hard on decision making, Media House is assisting Dartford as it asks the questions LOCOG does not want to answer.'

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