Technology: Hotwire wins £100k brief

Hotwire has landed an international account with web content company Vignette Corporation, following a competitive global pitch.

The PR account, which includes the EMEA region and Australasia, is believed to be worth more than £100,000 per year in fees.

Vignette creates web software for brands, including NASA and Cathay Pacific, to help them better interact with their target audiences.

This includes adding video to corporate websites, or a social media element, for example allowing consumers to review products on retail sites.

Vignette previously worked with local agencies across the world while the UK incumbent was Catalysis PR.

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