The Week in Healthcare

Reynolds MacKenzie win

- Gilead Sciences has taken on Reynolds MacKenzie to promote its chronic hepatitis B (HBV) treatment Viread, in the wake of updated NICE guidelines. The agency will also support Viread's comms around World Hepatitis Day. The Reynolds MacKenzie team will be headed by director Alison MacKenzie.

- Virgo Health has boosted its team with the hires of Daniel Burges and Arash Khurana as account director and account manager respectively. Burges joins from Munro & Forster where he was account director. Khurana joins from her role as account supervisor at Porter Novelli's New York office.

- Frankenman International, a surgical instruments manufacturer, has appointed De Facto Communications to handle PR. The agency has been briefed with raising the profile of its Chex range of surgical staplers in its prime market of colorectal surgery across Europe.

- CCD Healthcare PR has won a brief with Added Dimension Dentistry to promote its anti-ageing device Oralift. The mouthguard device aims to reduce wrinkles, eyebags and jowls.

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