Inferno to merge into fellow Next Fifteen agency Bite

Next Fifteen Communications is to merge b2b specialist Inferno Communications ­into fellow tech shop Bite Communications.

Announcement: Tim Dyson
Announcement: Tim Dyson

This week’s announcement came as the group exp­ected its revenue for the six months to 31 July to decline by ten per cent.

The two agencies will merge on 1 May as a response to the changing market environment, but Next Fifteen CEO Tim Dyson denied that cost savings were the primary motivation. He said: ‘Long-term financial benefits were a secondary factor.’

The integration would res­ult in a restructuring charge of £500,000 and a ‘handful’ of ‘back office’ staff being made redundant, said Dyson.

Inferno was established in 2003 by staff from Bite. Grant Currie, Inferno founder and MD, will take a position on Bite’s global board. Inferno dir­ector Paul Mackender will bec­ome deputy MD, Bite EMEA.

The group said its first half adjusted profit before tax inc­reased 15 per cent to £3.55m from £3.08m and revenues ­inc­reased ten per cent to £33.5m from £30.4m. But Dyson ins­isted: ‘There is no sense that tech is more affected than the rest of the market.’

He added that he did not ­expect an economic recovery in Europe until June or July.

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