Slam appointed for Ask Jeeves re-brand has appointed Slam to handle consumer PR for the re-launch back to Ask Jeeves, its former brand name.

Ask Jeeves: Slam win
Ask Jeeves: Slam win

The agency has been appointed for a six-figure sum to handle PR until July. Ask Jeeves intends to continue using Slam on a project basis thereafter.

The search engine has brought back the iconic butler character after research has revealed that users missed his 'friendly, human touch'.

Slam is implementing a strategy developed by Ask Jeeves¹ in-house team, led by director of PR Nadia Kelly. The strategy focuses on a week of events based on the 'question of the day' feature on the site.

Activities include experiential, social media, celebrity endorsement and media partnerships.

Ask Jeeves is also using Specialist News Service for news story development.

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