Lyndsey Metcalf will head up the London operation, with support from the Edinburgh office. She joins from Bath-based Splash Communications where she was associate director.
‘As part of our drive to be recognised for our UK-wide PR activity, it is time to have a presence in London,' said MD Robyn Glynne-Percy. ‘While I am obviously mindful of the current economic situation, I also don't believe this is the time to delay our development.'
The agency has also won accounts with The Fitzwilliam Hotel Belfast, Café Fish restaurant and the inaugural Healthy Living Show in Edinburgh.
Existing Profile Plus clients include Tourism Ireland, Drambuie, Glengoyne Distillery, and Loch Fyne Oysters.